There is little doubt that environmentally conscious enterprises are a growing trend in today’s business market. But questions remain about what businesses might be the most beneficial to Mother Earth and Native communities, while still managing to be profitable for the green business or franchise owner. That said, there is another question to ask: what exactly is green? Certainly “green” would include any Earth-friendly practices that serve a potential consumer while maintaining a light footprint or minimal drain on nonrenewable resources.